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"Money Ain’t the Problem: Your Mindset Is," Says Guest, Yolanda Anderson
Has AI Dealt a Death Blow to the Web Design Industry?
AI Is Not Your BFF!
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- 10 Best CRM for Nonprofits on G2: My Go-to Picksby Disha G on April 16, 2026 at 7:15 am
Most nonprofits don't lose donors because of poor fundraising. They lose them because the data that should support the relationship gets buried across tools that don't connect, and by the time a lapsed donor surfaces in a report, the window to re-engage has already closed.
- 9 Best Work Management Software: My Picks for 2026by ksathyamoorthy@g2.com (Krithika Sathyamoorthy) on April 15, 2026 at 4:27 pm
I’ve yet to see a team struggle because they didn’t have enough tools. If anything, it’s usually the opposite. Too many tools, not enough clarity.
- Gemini vs. Perplexity: Which AI Nailed My Prompts Best? (2026)by smattoo@g2.com (Shreya Mattoo) on April 15, 2026 at 2:18 pm
I've tested a lot of AI chatbots, but Perplexity and Gemini are different beasts — one is built to find the truth, the other to build on it.
Marketing Pointers
- Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)by Louise Linehan on April 15, 2026 at 2:33 pm
But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…Read more ›
- Google Web Guide: What It Is, How It Works, and What It Means for SEOby Louise Linehan on March 26, 2026 at 4:50 pm
It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read more ›
- What AI Writing Tools Get Wrong (And The Stack I Use Instead)by Mateusz Makosiewicz on March 26, 2026 at 3:43 pm
The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: