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Coulda, Shoulda, Woulda: Looking Foward, Not Backwards!
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- 10 Best Project and Portfolio Management Software on G2: My Picksby Disha G on August 19, 2026 at 2:00 pm
I've seen project portfolios come apart not because teams lacked ambition, but because the platform running their work couldn't connect resource decisions to strategic priorities fast enough to matter.
- I Reviewed The 10 Best IT Risk Management Software On G2by Disha G on August 19, 2026 at 12:28 pm
I evaluated 10 best IT risk management software in 2026 using G2 Data. These are UpGuard, Optro (formerly AuditBoard), Sprinto, Scrut Automation, Apptega, SAP Risk Management, IBM OpenPages, Hyperproof, SecurityScorecard, and Fastpath.
- How Demand Gen Teams Spot and Close Competitive Gaps Before Deals Slip Awayby Kamaljeet Kalsi on August 17, 2026 at 4:03 pm
Your pipeline is down, and you're about to fix the wrong problem.
Marketing Pointers
- What Is Information Gain in SEO? (and How To Add It to Your Content)by Louise Linehan on August 20, 2026 at 3:39 pm
Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,…Read more ›
- Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketersby Ryan Law on August 14, 2026 at 1:39 pm
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›
- 37 Proven Ways to Use AI in Marketingby Ryan Law on August 13, 2026 at 8:32 am
37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: