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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!by tbahirat@G2.com (Tanuja Bahirat) on January 25, 2025 at 3:21 am
I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to forget, or a full-blown outline for a project, jotting things down feels like my way of making sense of the chaos.
- I Tried 9 Best Onboarding Software for HR Teams: Results Insideby htewari@g2.com (Harshita Tewari) on January 24, 2025 at 4:14 pm
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days here. Like most new hires, I felt a mix of excitement and nerves—eager to hit the ground running but overwhelmed by the sheer amount of information coming my way. Thankfully, the onboarding process was seamless, and I felt right at home within no time.
- 6 Best Terminal Emulators I Recommend for Any Skill Levelby wkazim@g2.com (Washija Kazim) on January 24, 2025 at 3:59 pm
I’ll admit it: I’m not a hardcore command-line junkie.
Content Marketing
- How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Databy Content Marketing Institute Team on January 23, 2025 at 11:00 am
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
- Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025by Stephanie Stahl on January 22, 2025 at 11:00 am
Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
- Forget Fear, Joyful Marketing Works: Examples From Top Brandsby Ann Gynn on January 21, 2025 at 11:00 am
Joy can be a successful element of your marketing strategy. But marketing with joy doesn’t mean promoting unrelenting optimism. Learn how companies — Purina, Dramamine, Nike, and others — approach joy in their content.
Marketing Pointers
- I Reviewed the Best AI Image Generators for 2025by Ryan Law on January 21, 2025 at 2:58 pm
At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or…Read more ›
- Our 9 Best ChatGPT Alternatives for 2025 (So Far)by Louise Linehan on January 17, 2025 at 12:02 pm
And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently…Read more ›
- 100 Most Expensive Keywords for Google Ads in 2025by Si Quan Ong on January 17, 2025 at 11:14 am
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)