Marketing, Business and Professional Development

  • Zendesk Review 2026: What 6,000+ G2 Reviews Reveal
    by sjayaraman@g2.com (Soundarya Jayaraman) on February 4, 2026 at 6:11 am

    If you’ve spent more than five minutes researching help desk software, you’ve heard of Zendesk. It’s one of the most widely known platforms in customer support — the platform every other help desk gets compared to.

  • AI Regulations: Stats and Global Laws for SaaS Teams
    by rdubey@g2.com (Rimzhim Dubey) on February 3, 2026 at 3:20 pm

    In 2024, an enforcement case over facial-recognition data resulted in a €30.5M fine for Clearview AI. For context, that is roughly equivalent to the annual cost of employing about 400 senior engineers in San Francisco. Now imagine losing that much overnight, not because of real business, but because you were not compliant enough as your AI evidence trail breaks down, and just like that, suddenly, in 2025, the possibility of “regulatory risk” stops being hypothetical.

  • Google Meet vs. Zoom: My Pick After a Real Showdown (2026)
    by sjayaraman@g2.com (Soundarya Jayaraman) on February 3, 2026 at 2:09 pm

    After years of remote work, online classes, and even the occasional virtual happy hour, I’ve pretty much speed-dated every video conferencing tool out there. But when I look at my daily calendar, the two names battling for dominance most often are Google Meet vs. Zoom.

Marketing Pointers

  • Update: AI Overviews Reduce Clicks by 58%
    by Ryan Law on February 4, 2026 at 3:33 pm

    Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worsened. As…Read more ›

  • Google Maps SEO: 5 Proven Strategies to Rank Higher
    by Si Quan Ong on February 2, 2026 at 5:03 pm

    But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google…Read more ›

  • How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
    by Louise Linehan on January 26, 2026 at 10:03 am

    These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)