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Ball of Confusion: The New Rules of Influence
What If Your Sales Drop in 2027?
What If Your Sales Drop in 2027?
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Marketing, Business and Professional Development
- Marc Benioff's Dreamforce 2026 Keynote: The SaaSpocolypse Solution is Unlocking Trapped Enterprise Databy tsanders@g2.com (Tim Sanders) on September 16, 2026 at 6:56 pm
For the past year, the software industry has been wrestling with an uncomfortable question: Will the frontier labs’ AI agents eat SaaS?
- Christopher Cox on How to Drive Brand Growth Through Creator Economyby tverma@g2.com (Tanushree Verma) on September 16, 2026 at 2:54 pm
Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only have you landed on a product page but also added items to your cart. Ever wonder how this happens?
- Event Lead Capture Platforms: What G2-Reviewed Products Reveal (G2 Data, 2026)by yrustagi@g2.com (Yukta Rustagi) on September 15, 2026 at 2:53 am
According to G2's newly launched Event Lead Capture category, which already tracks 33 verified-review products, buyers can now compare event lead capture platforms against each other for the first time instead of judging them against generic marketing lead-capture software. The category's two most-reviewed platforms, Blinq (2,146 verified reviews) and Popl (1,818 verified reviews), already carry more verified feedback than most enterprise software categories twice their age. Here's what G2's review data, alongside industry survey data, reveals about why event lead capture split off from lead retrieval, and what buyers should compare before they choose a platform.
Marketing Pointers
- AI Overviews Cut CTR by 23.1% in Franceby Juliette Begue on September 16, 2026 at 4:04 pm
France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.
- 8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)by Ryan Law on September 16, 2026 at 9:01 am
The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…
- How We Use AI for Every Article Without Making AI Slopby Si Quan Ong on August 28, 2026 at 1:05 pm
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s not…
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: