Marketing, Business and Professional Development

  • I Reviewed 6 Best Supplier Relationship Management Software
    by dmehta@gmail.com (Devyani Mehta) on January 9, 2026 at 6:15 am

    I've noticed too many companies treat supplier interactions as tactical checkboxes rather than strategic levers. They collect contracts, run onboarding sessions, and monitor spend, yet problems still slip through the cracks. Quality inconsistencies, surprise shortages, and quiet compliance failures continue to surface, often when it’s already too late to respond.

  • Turning Search and AI Citation Rankings to Tangible Growth: How G2 is Driving Record Traffic
    by palmer@g2.com (Palmer Houchins) on January 8, 2026 at 3:00 pm

    The way buyers research software has undergone a dramatic change. For decades, organic search has been the preferred starting point for software decision-making. However, today, we're witnessing a fundamental shift to an AI-first discovery and evaluation process. And at G2, we're not just watching this transformation; we're driving it.

  • The 5 Best Account-Based Advertising Software I Trust
    by tbahirat@G2.com (Tanuja Bahirat) on January 8, 2026 at 6:45 am

    Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don’t tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP.

Marketing Pointers

  • The 100 Most Searched People on Google in 2026
    by Si Quan Ong on January 12, 2026 at 4:23 pm

    These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which…Read more ›

  • 100 Most Expensive Keywords for Google Ads in 2026
    by Si Quan Ong on January 12, 2026 at 3:58 pm

    These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more ›

  • Top Trending Topics (January 2026)
    by Si Quan Ong on January 6, 2026 at 3:12 pm

    They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: Here’s how to find keywords that are trending in your niche: Go to Keywords…Read more ›

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)