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Fire and Ice - Operating in the Extremes
2025ing - The Year That's Also a Verb
Hail Mary There's Still Time for Success in 2024!
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- My Honest Review of 9 Best Remote Desktop Software for 2025by spaul@g2.com (Sudipto Paul) on January 9, 2025 at 12:36 pm
Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’ printer mysteriously stopped working or logging into my home PC from halfway around the world because I forgot an important file (again).
- I Reviewed G2’s 7 Best Operating Systems for Work and Playby wkazim@g2.com (Washija Kazim) on January 8, 2025 at 3:37 pm
Here’s a confession: I’ve spent more time experimenting with operating systems (OS) than most people spend picking out a new phone.
- Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]by Alexandra Vazquez on January 8, 2025 at 1:00 pm
If people can’t trust you, then what’s the point?
Content Marketing
- Should You Prioritize Speed or Agility? (No, They Aren’t the Same)by Robert Rose on January 14, 2025 at 11:00 am
Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.
- What’s Lost When AI-Generated Characters Lie and Misrepresent?by Content Marketing Institute Team on January 10, 2025 at 11:00 am
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
- How To Promote Your Original Research Report To Get Maximum Press Coverageby Mitt Ray on January 9, 2025 at 11:00 am
Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research promotion ideas.
Marketing Pointers
- Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conferenceby Si Quan Ong on January 14, 2025 at 4:29 pm
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)…Read more ›
- The 50 Fastest-Growing Companies (January 2025)by Louise Linehan on January 7, 2025 at 1:52 pm
2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like…Read more ›
- 100 Most Asked Questions on Google in 2025by Si Quan Ong on January 7, 2025 at 11:56 am
These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g.,…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)