Marketing, Business and Professional Development

Marketing Pointers

  • 97% of llms.txt Files Never Get Read (137,000 Sites Analyzed)
    by Louise Linehan on June 15, 2026 at 10:27 am

    Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…Read more ›

  • 6 Ways to Automate International Marketing with Agent A
    by Ryan Law on June 10, 2026 at 4:34 pm

    International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping…Read more ›

  • How to Level-up From SEO Tactician to Search Visibility Leader
    by Despina Gavoyannis on June 8, 2026 at 9:00 am

    AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is…Read more ›

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)