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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- Best Black Friday Software Deals in 2026: AI, CRM, and Moreby ssingh2.@g2.com (Shreesh Singh) on October 23, 2026 at 5:00 am
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of the price. Here at G2, the largest B2B software marketplace, we’re bringing you exclusive Black Friday software deals from top-rated providers.
- Best Cyber Monday Software Deals in 2026: Maximized Savingsby htewari@g2.com (Harshita Tewari) on October 23, 2026 at 5:00 am
The best Cyber Monday software deals could help you get more from your tech budget. Explore offers on support, finance, messaging, security, and AI tools, and check whether the savings hold up when it's time to renew.
- Who Can Veto an Enterprise LLM? For 87% of Leaders, It Isn’t the Budget Holderby Emilie Audubert on October 16, 2026 at 3:39 pm
Plenty of people have an opinion on an enterprise purchase of a large language model (LLM). Far fewer have the authority to say no. In G2’s AI Custom Research interviews with 102 US enterprise leaders, 77 named someone with veto power over an LLM decision. Of those, 87% pointed to a risk or governance team and only 13% named finance, procurement, the board, or executive budget authority.
Marketing Pointers
- Affiliate Marketing: What It Is & How to Start in 2026by Si Quan Ong on October 22, 2026 at 5:06 pm
You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this guide, I’ll show you how to think…
- Headless Content Marketing: A New (Old) Strategy for Searchby Ryan Law on October 22, 2026 at 9:29 am
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. Forgotten is the…
- AI Share of Voice: What It Is, How to Measure It, and What It Actually Tells Youby Si Quan Ong on October 22, 2026 at 9:14 am
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors. But the number is…
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: