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How Branding Can Save Your Business in the AI Era!
Beyond February: Why Black History Can’t Be Seasonal
Customer Loyalty is Dead
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Marketing, Business and Professional Development
- I Tested LastPass vs. 1Password: Here’s the Winnerby dthakur@g2.com (Darshayita Thakur) on February 13, 2026 at 3:22 am
Between work tools, personal subscriptions, and everyday apps, I juggle more logins than I can realistically keep track of. Remembering strong, unique passwords for each one is nearly impossible without a reliable password manager.
- I Tested OneDrive vs. Google Drive: Here’s the Winnerby sjayaraman@g2.com (Soundarya Jayaraman) on February 12, 2026 at 4:20 pm
“Your storage is almost full.”
- Your Brand Is No Longer What You Say It Is — It’s What AI Says It Isby tverma@g2.com (Tanushree Verma) on February 11, 2026 at 1:18 pm
Your brand isn't what you say it is anymore. It's what AI decides it is.
Marketing Pointers
- ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websitesby Patrick Stox on February 11, 2026 at 2:36 pm
While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…Read more ›
- Anonymized Queries Make Up Nearly Half of Google Search Console Trafficby Patrick Stox on February 11, 2026 at 2:14 pm
This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more ›
- E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trustby Despina Gavoyannis on February 10, 2026 at 9:35 pm
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: