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Marketing, Business and Professional Development
- My In-Depth Perplexity AI Review: Is Pro Worth It in 2026?by sjayaraman@g2.com (Soundarya Jayaraman) on February 10, 2026 at 2:21 pm
Let’s be real for a second: do we really need another AI tool? My browser tabs are already a chaotic battleground of ChatGPT, Claude, and Gemini. I rely on them daily for creative writing, drafting, brainstorming, vibe coding, and to make memes. But when it comes to finding accurate, real-time facts without the hallucinations, those chatbots sometimes fall short. That is exactly why I keep coming back to Perplexity.
- SurveyMonkey vs. Google Forms: Which Is Better in 2026?by sjayaraman@g2.com (Soundarya Jayaraman) on February 10, 2026 at 11:54 am
I’ll be honest: I’ve spent way too many hours of my life staring at survey builders, trying to figure out which one won’t make me want to throw my laptop out the window.
- I Tested Webex vs. Zoom: My 2026 Verdictby sjayaraman@g2.com (Soundarya Jayaraman) on February 9, 2026 at 2:02 pm
I knew Zoom from the pandemic days. It was the verb we all lived by. Webex? Not really. Then I stepped into the enterprise world, and Webex was everywhere, like it had been quietly running corporate meetings this whole time. Now in 2025, the question isn’t whether you need a video conferencing tool; it’s which one is your subscription.
Marketing Pointers
- E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trustby Despina Gavoyannis on February 10, 2026 at 9:35 pm
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…Read more ›
- How to Choose the Best Prompts to Monitor Your AI Search Visibilityby Glen Allsopp on February 5, 2026 at 10:07 am
After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…Read more ›
- Update: AI Overviews Reduce Clicks by 58%by Ryan Law on February 4, 2026 at 3:33 pm
Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worsened. As…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: