Marketing, Business and Professional Development

  • My Top 8 Performance Management Software Picks for 2026
    by sjayaraman@g2.com (Soundarya Jayaraman) on May 17, 2026 at 5:45 am

    I know you are here because your performance cycle is probably broken.

  • 7 Best Free Video Conferencing Software for Remote Teams in 2026
    by ksathyamoorthy@g2.com (Krithika Sathyamoorthy) on May 16, 2026 at 4:50 am

    I've sat through enough dropped calls and 40-minute cutoffs to know that not all free video conferencing tools are built the same. After testing, I've found GoTo Meeting, Google Workspace, Microsoft Teams, RingEX, Webex Suite, Zoom Workplace, and Zoho Meeting to be the best free video conferencing software solutions for remote teams. Each one turned out to have a distinct sweet spot worth knowing about before you commit.

  • Software Supply Chain Security: What CVE Scanners Miss
    by Abhay Bhargav on May 14, 2026 at 3:21 am

    The Common Vulnerabilities and Exposures (CVE) scan passes. And thankfully, no critical CVEs were found. The dashboard stays green, which means that everything looks good enough to ship. Why not? That is the default. A clean scan becomes shorthand for acceptable risk.That is the default. A clean scan becomes shorthand for acceptable risk. Most software supply chain security failures do not start with a missing patch. They start with trust assumptions that automated scanners were never built to question.However, some of the most damaging attacks in recent years never triggered a CVE alert at all. In the SolarWinds attack, malicious code was injected into the build pipeline and shipped as a trusted update, without any CVE to flag it.Compromised packages, malicious maintainer updates, and poisoned build pipelines often operate outside vulnerability databases. Your scanner isn’t designed to see them.So now, let me ask you a difficult question. If your pipeline only measures known vulnerabilities, how confident are you about the software you actually trust to build and ship your product?

Marketing Pointers

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)