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What If Your Sales Drop in 2027?
What If Your Sales Drop in 2027?
Celebrating Black Business Month & National Wellness Month!
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- 8 Best Free E-Signature Software for Small Businesses (2026)by sshastry@g2.com (Shashank D Shastry) on September 3, 2026 at 8:10 am
Not all "free" e-signature tools are free in the same way, and for a small business, that distinction is the whole game. After testing, I found Box Sign, DocuSign, Dropbox Sign, Foxit eSign, Jotform Sign, PandaDoc, SignNow, and Xodo Sign to be the best free e-signature software for small businesses in 2026. Each one turned out to have a distinct sweet spot worth knowing before you commit.
- I Tested PandaDoc vs. Docusign: Who Wins in 2026?by dthakur@g2.com (Darshayita Thakur) on September 2, 2026 at 5:19 pm
I’m always looking for better document generation tools and e-signature software because I work with many freelancers and content agencies. That means managing a steady stream of contracts, service-level agreements, and statements of work. I build them, send them, and follow up until everyone signs.
- Why B2B Deals Stall After the AI Shortlist: Winning the Internal Approval in 2026by syadav@g2.com (Sidharth Yadav) on September 2, 2026 at 5:18 pm
Getting onto the shortlist used to be the hard part of a deal. Today, it is the easy part. The hard part moved downstream, into the buyer's internal approval: the finance sign-off, the security review, the consensus your reps never sit in on.
Marketing Pointers
- How We Use AI for Every Article Without Making AI Slopby Si Quan Ong on August 28, 2026 at 1:05 pm
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s not…
- Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Resultsby Glen Allsopp on August 27, 2026 at 1:49 pm
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent other sites were, whether…
- MBA Metrics for SEO: How to Speak Leadership’s Languageby Despina Gavoyannis on August 24, 2026 at 3:52 pm
As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: