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Coulda, Shoulda, Woulda: Looking Foward, Not Backwards!
Stop Selling, Start Solving and Get More Customers!
Coulda, Shoulda, Woulda - Start Where You Are!
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- My Honest Take on the 5 Best Compensation Management Softwareby sjayaraman@g2.com (Soundarya Jayaraman) on August 3, 2026 at 2:03 pm
I compared more than 15 tools to select the 5 best compensation management software: Deel Payroll, Salary.com, Hibob HRIS, Paycom, and Payscale Ascent. Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling budgets, bonus structures, and equity grants, and chaos inevitably hits. I’ve seen too many teams try to manage it all with clunky Excel files or disconnected HR systems, only to end up with frustrated employees, costly errors, and serious compliance risks.
- 8 Best Application Performance Monitoring Tools (2026): My Picksby htewari@g2.com (Harshita Tewari) on August 3, 2026 at 1:09 pm
I’m no stranger to applications crashing, freezing, or throwing errors at the worst possible times. But when it comes to application monitoring itself, I wanted to take a closer look at what works.
- 10 Best Free Survey Tools for Small Businesses in 2026by sjoshi@g2.com (Sagar Joshi) on August 3, 2026 at 11:00 am
The best free survey software solutions for small businesses are Constant Contact, Google Workspace, Jotform, Microsoft 365 (Microsoft Forms), and Qualtrics Market Research.
Marketing Pointers
- Vibe Coding for Marketers: A Beginner’s Guideby Kamila Olexa on July 28, 2026 at 8:06 am
Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read more ›
- Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)by Ryan Law on July 27, 2026 at 8:00 am
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…Read more ›
- 5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Databy Louise Linehan on July 24, 2026 at 11:03 am
Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: