Marketing, Business and Professional Development

  • Who Can Veto an Enterprise LLM? For 87% of Leaders, It Isn’t the Budget Holder
    by Emilie Audubert on October 16, 2026 at 3:39 pm

    Plenty of people have an opinion on an enterprise purchase of a large language model (LLM). Far fewer have the authority to say no. In G2’s AI Custom Research interviews with 102 US enterprise leaders, 77 named someone with veto power over an LLM decision. Of those, 87% pointed to a risk or governance team and only 13% named finance, procurement, the board, or executive budget authority.

  • What Is DevOps in Software Development? Key Concepts
    by mchavan@g2.com (Mahima Chavan) on October 13, 2026 at 12:19 pm

    TL;DR What is DevOps? A software development approach that merges development and IT operations to deliver software faster and more reliably, with automation across the whole delivery lifecycle. How does it work? As a continuous loop (plan, create, test, deploy, observe, feedback) where each stage is automated and instrumented rather than handed off between siloed teams. What do teams use it for? The two most common uses are deployment and release automation (25% of reviews) and CI/CD build-and-test automation (the most cross-product use in the category). Version control, artifact management, and requirements generation also feature heavily, though each is concentrated in a single leading product. Who uses it? Reviews split roughly evenly across small business (35%), mid-market (32%), and enterprise (25%), and come mostly from IT services and software companies. Enterprises lean hardest on deployment automation. What does it require? A cultural shift toward shared ownership, an automation-first mindset, and a consolidated toolchain rather than stitched-together point tools. Ask five engineers what DevOps means and you'll get five different answers: a culture, a job title, a specific CI/CD tool, a mindset, a checklist someone made you fill out before a release. All five are partly right, which is exactly why the term is so hard to pin down from a dictionary definition alone. Instead of arguing for one of those five, I went through 700+ recent reviews of DevOps platforms on G2 and looked at something more concrete: what teams use this software for, and who's buying it.

  • How Enterprises Measure LLM Cost: 53% Still Have No Formal Metric
    by Emilie Audubert on October 9, 2026 at 2:10 pm

    Most enterprise leaders don’t evaluate a large language model (LLM) solely on its cost-per-token pricing. Instead, they consider its potential savings. G2 interviewed 102 US enterprise leaders for its AI Custom Research, and the results back this up. Of the 98 who described how they compare models on cost, 60% look at ROI and labor savings rather than price per million tokens. Yet when asked about cost per outcome, which is a formal way to measure the price of one finished piece of work, 53% of the 96 who answered said they have no formal metric for it.

Marketing Pointers

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)