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YOUR VOTE. YOUR BUSINESS. YOUR BOTTOM LINE.
YOUR VOTE. YOUR BUSINESS. YOUR BOTTOM LINE.
A SEASON FOR GROWTH: Respect • Learn • Prepare • Grow
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Marketing Pulpit® Show – Fridays at 10:30am EST
Marketing, Business and Professional Development
- My 7 Free SMS Marketing Software Picks for Small Teams in 2027by pbuttan@g2.com (Preksha Buttan) on November 4, 2026 at 12:03 pm
After analyzing 20+ tools, I found Attentive, Brevo Marketing Platform, Close, EZ Texting, JustCall, SlickText, and Textedly to be the best free SMS marketing software for small businesses.
- Test Gap Analysis: When Passing Tests Miss Changed Behaviorby Chetna Sabharwal on November 4, 2026 at 11:47 am
On August 1, 2012, Knight Capital's trading system sent 4 million erroneous orders into the market in 45 minutes, costing the company $460 million. The root cause had been sitting in the codebase for years: dormant code that became dangerous only when a later change brought it back into play.
- Kanban Project Management Software Implementation for 2027by ksathyamoorthy@g2.com (Krithika Sathyamoorthy) on November 4, 2026 at 8:20 am
Kanban project management software implementation is the part of the rollout buyers fear most and need help with least. Paymo, ClickUp, monday AI Work Platform, and Worksection top G2's Implementation Index, andin every product compared here, at least 75% of buyers set the software up with their own in-house team.
Marketing Pointers
- Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Themby Ryan Law on November 3, 2026 at 5:03 pm
Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and a link back to the source. That makes these publishers some of the most visible sites…
- The 25 Best AEO/GEO Experts to Follow in 2026by Ryan Law on November 3, 2026 at 3:19 pm
Research is how you answer these questions, and how you keep up with what’s changing in AI search. These are the 25 people publishing the most original research on AI search, and the ones worth following. I started with a…
- Which Types of Mentions Correlate the Strongest With AI Visibility? (260M AI Prompts Analyzed)by Louise Linehan on November 3, 2026 at 11:52 am
But which kind of mention? In our previous research, we analyzed different brand factors alongside AI visibility—including web mentions, anchors, search volume, number of referring domains and so on. This time, we zeroed in on brand mention types. We compared seven…
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: