




If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring, you know how much rides on having the right tools to manage confidential documents.
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial phase, the research was generic. But I found my own way to make the most of it: I gave video transcripts as input to gather meaningful quotes from experts. AI helped me with quick quotes that I can use in my writing. As ChatGPT evolved, its research started getting better. At present, ChatGPT’s Deep Research is exceptionally accurate as it supplies links to information sources that I can verify if needed. However, it has its limits on the Free and Plus plans. I decided to find an alternative AI chatbot and compared Claude vs. ChatGPT. I started evaluating Anthropic’s Claude, not just for research but also for purposes relevant to my role as a content marketer. After spending some serious time with both platforms, I found that ChatGPT is great for deep research and image generation, while Claude is best for creative writing and coding. Curious about my results? Let’s dig into the research on it!
When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people knee‑deep in campaigns, aka G2 super users and icons.
There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines…Read more ›
That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting, or manipulating a large…Read more ›
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)