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How Branding Can Save Your Business in the AI Era!
Beyond February: Why Black History Can’t Be Seasonal
Customer Loyalty is Dead
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Marketing, Business and Professional Development
- Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026by syadav@g2.com (Sidharth Yadav) on February 17, 2026 at 5:25 pm
So far, plotting demand generation on the calendar has worked.
- Do Software Review Platforms Show Up More in the Bottom of the Funnel?by Kevin Indig on February 13, 2026 at 9:02 pm
TL;DR: Review-platform citation share increases meaningfully with stronger purchase intent, based on an analysis of ~35,000 ChatGPT citation URLs captured in Profound. Within these citations, G2 and its recently acquired brands — Capterra, Software Advice, and GetApp — collectively command 84% share of citations in the review-platform category. This confirms that as buyers move deeper into the funnel, AI models increasingly rely on the verified peer-generated sources found across the G2 portfolio to inform their recommendations.
- I Tested LastPass vs. 1Password: Here’s the Winnerby dthakur@g2.com (Darshayita Thakur) on February 13, 2026 at 3:22 am
Between work tools, personal subscriptions, and everyday apps, I juggle more logins than I can realistically keep track of. Remembering strong, unique passwords for each one is nearly impossible without a reliable password manager.
Marketing Pointers
- 12 Content Marketing Conferences to Attend in 2026by Si Quan Ong on February 17, 2026 at 2:31 pm
- 25 SEO Conferences to Attend in 2026by Si Quan Ong on February 17, 2026 at 2:22 pm
- 7 Steps for Tracking Your ChatGPT Visibility With Ahrefsby Louise Linehan on February 16, 2026 at 9:39 am
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can build basic vibe-coded tools…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: