




The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It has become a machine designed to consume vast amounts of money while producing underwhelming results.
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, frustrating.
I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or analytics this time. It was for something outside my expertise: sales.
If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.
I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube…Read more ›
But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your…Read more ›
That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked. If you’re tired of starting from scratch every…Read more ›
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)