Marketing, Business and Professional Development

Marc Benioff's Dreamforce 2026 Keynote: The SaaSpocolypse Solution is Unlocking Trapped Enterprise Databy tsanders@g2.com (Tim Sanders) on September 16, 2026 at 6:56 pm For the past year, the software industry has been wrestling with an uncomfortable question: Will the frontier labs’ AI agents eat SaaS?Christopher Cox on How to Drive Brand Growth Through Creator Economyby tverma@g2.com (Tanushree Verma) on September 16, 2026 at 2:54 pm Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only have you landed on a product page but also added items

Marketing Pointers

AI Overviews Cut CTR by 23.1% in Franceby Juliette Begue on September 16, 2026 at 4:04 pm France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)by Ryan Law on September 16, 2026 at 9:01 am The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes

Is Your Business Scalable?

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

Charge More, Work Less! Thanks, “Branding!”

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers.