Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers.
You should invest in branding your company with indirect and communications-type advertising such as networking, newsletters, organic social media, etc. It takes a bit longer to yield tangible results, but in the long run, your stronger brand will command better pay for your products services. In a nutshell …don’t be the no-name brand!