Marketing, Business and Professional Development

  • Asana vs. Monday: I Built Projects and Picked a Side
    by sjoshi@g2.com (Sagar Joshi) on April 29, 2025 at 10:15 am

    Choosing between Asana and Monday can be tricky. These project management software programs have many overlaps, confusing you while making a final choice. It’s not easy to say which product will win a direct comparison unless you take it for a spin.To make this analysis easier, I have tested Asana vs. Monday across different aspects to give you an insightful overview of their differences and similarities. In this article, we’ll dive deep into their task management capabilities, analytics, integrations, user experience, workflow automation, and pricing. I found Asana to be the best for teams working across projects requiring more granular controls. Monday suits teams seeking more customization, diverse data visualization capabilities, and a vibrant and colorful user interface.Let’s dig into the details to understand which software best serves your use case. 

  • Building a Customer Fan Base With Kevin Lau of Freshworks
    by syadav@g2.com (Sidharth Yadav) on April 28, 2025 at 8:41 pm

    What’s common between Taylor Swift and B2B companies?

  • Getting Real About AI Readiness with New Breed’s Jonathan Burg
    by Alexandra Vazquez on April 28, 2025 at 3:58 pm

    In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or plan for implementation. The result? A bunch of professionals wondering if they’re actually equipped for all of this.

Marketing Pointers

  • How to Do an Actually Useful PPC Competitive Analysis Using AI
    by Mateusz Makosiewicz on April 28, 2025 at 12:11 pm

    Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You…Read more ›

  • The Long-Form Content Illusion: Why Longer Content Isn’t Better
    by Si Quan Ong on April 23, 2025 at 10:27 am

    You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when…Read more ›

  • What Is llms.txt, and Should You Care About It?
    by Ryan Law on April 22, 2025 at 2:42 pm

    But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a…Read more ›

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)