Marketing, Business and Professional Development

  • Best Employee Communications Software: My Top 5 Picks
    by sjayaraman@g2.com (Soundarya Jayaraman) on June 19, 2025 at 11:27 am

    “Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between what companies think they’re communicating and what employees actually receive? It’s real and it’s messy. I’ve seen it lead to missed updates, unclear priorities, and disengaged teams that feel completely out of the loop. . More often than not, it traces back to one thing: not using the best employee communications software. And I’m not alone: 60% of internal communications pros say employee engagement is only moderate, and 72% still find it hard to prove internal communication is working at all.So I went looking for tools that could help bridge that disconnect. I explored 20+ internal communication tools to find the best employee communications software for 2025.Fair warning: this isn’t a list of the usual suspects. You won’t find email, Slack, or Microsoft Teams here. I’m not looking into collaboration and messaging tools we’ve all tried to force into comms strategies.I’m talking about purpose-built platforms designed for employee communication— ones that help share updates, gather feedback, engage frontline workers, and actually reach people where they are. Many go beyond messaging to include scheduling, surveys, recognition, mobile access, and company-wide broadcasts.Because let’s be honest, when your workforce is dispersed across shifts, locations, or devices, hoping they’ll catch a memo buried in a sea of DMs isn’t just ineffective, it’s a risk.Here’s what stood out, with G2 data guiding every step.

  • 7 Best Product Analytics Software in 2025: My Review
    by smattoo@g2.com (Shreya Mattoo) on June 19, 2025 at 10:34 am

    B2B business owners rely not just on audience insights, but also on the response of customers or other stakeholders who utilize their products to complete an action.

  • What CMOs Are Doubling Down On Now (And Why You Should, Too)
    by Sydney Sloan on June 18, 2025 at 6:05 pm

    At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market strategy. Comprised of visionary marketing and revenue leaders from the industry’s leading B2B organizations, this group brings together voices from the frontlines - and we’re talking about the biggest challenges we’re facing -  change.

Marketing Pointers

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)