Many have stated that they don’t care whether people like them or not. With that attitude they will certainly get their wish.
News flash for the “I don’t care if you like me” crowd. You are making things much harder than they need to be. Humans instinctively prefer to deal with likeable people. So, when you find yourself on the losing end of contest between a seemingly equal combatant, you might ask yourself if your `likeability` played a role.