Marketing, Business and Professional Development
- Decoding Google's Role in Reddit’s Recent ChatGPT Citation Dipby Kevin Indig on October 2, 2025 at 3:32 pm
The world of AI search is moving fast, and this week’s news is all about Reddit and OpenAI. Or so it seems! In my view, it’s really about Google. Let’s take a step back to understand what’s going on.
- Best Black Friday Software Deals in 2025: AI, CRM, and Moreby wkazim@g2.com (Washija Kazim) on September 29, 2025 at 6:00 am
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of the price.
- I Reviewed the 6 Best E-Commerce Fraud Protection Toolsby tbahirat@G2.com (Tanuja Bahirat) on September 29, 2025 at 5:15 am
Every online transaction your store processes has the potential to either grow your revenue or chip away at it.
Marketing Pointers
- How to Audit Brand Mentions for Modern SEOby Despina Gavoyannis on October 3, 2025 at 12:55 pm
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI…Read more ›
- The 11 Best Marketing Insights from the Ahrefs Podcastby Si Quan Ong on October 3, 2025 at 12:22 pm
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and…Read more ›
- How to Monitor and Win Brand Mentions in AI Answersby Mateusz Makosiewicz on September 27, 2025 at 5:22 am
They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Right…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: