




“Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between what companies think they’re communicating and what employees actually receive? It’s real and it’s messy. I’ve seen it lead to missed updates, unclear priorities, and disengaged teams that feel completely out of the loop. . More often than not, it traces back to one thing: not using the best employee communications software. And I’m not alone: 60% of internal communications pros say employee engagement is only moderate, and 72% still find it hard to prove internal communication is working at all.So I went looking for tools that could help bridge that disconnect. I explored 20+ internal communication tools to find the best employee communications software for 2025.Fair warning: this isn’t a list of the usual suspects. You won’t find email, Slack, or Microsoft Teams here. I’m not looking into collaboration and messaging tools we’ve all tried to force into comms strategies.I’m talking about purpose-built platforms designed for employee communication— ones that help share updates, gather feedback, engage frontline workers, and actually reach people where they are. Many go beyond messaging to include scheduling, surveys, recognition, mobile access, and company-wide broadcasts.Because let’s be honest, when your workforce is dispersed across shifts, locations, or devices, hoping they’ll catch a memo buried in a sea of DMs isn’t just ineffective, it’s a risk.Here’s what stood out, with G2 data guiding every step.
B2B business owners rely not just on audience insights, but also on the response of customers or other stakeholders who utilize their products to complete an action.
At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market strategy. Comprised of visionary marketing and revenue leaders from the industry’s leading B2B organizations, this group brings together voices from the frontlines - and we’re talking about the biggest challenges we’re facing - change.
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