




If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring, you know how much rides on having the right tools to manage confidential documents.
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial phase, the research was generic. But I found my own way to make the most of it: I gave video transcripts as input to gather meaningful quotes from experts. AI helped me with quick quotes that I can use in my writing. As ChatGPT evolved, its research started getting better. At present, ChatGPT’s Deep Research is exceptionally accurate as it supplies links to information sources that I can verify if needed. However, it has its limits on the Free and Plus plans. I decided to find an alternative AI chatbot and compared Claude vs. ChatGPT. I started evaluating Anthropic’s Claude, not just for research but also for purposes relevant to my role as a content marketer. After spending some serious time with both platforms, I found that ChatGPT is great for deep research and image generation, while Claude is best for creative writing and coding. Curious about my results? Let’s dig into the research on it!
When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people knee‑deep in campaigns, aka G2 super users and icons.
At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve…Read more ›
In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I’ve shown how they compare to…Read more ›
We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you…Read more ›
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)