Marketing, Business and Professional Development

  • 10 SEO Software Features I Use the Most (+G2 Data Insights)
    by wkazim@g2.com (Washija Kazim) on January 23, 2026 at 6:00 am

    I build content roadmaps for a living, which means I’m always deciding between three things that all feel urgent: what to publish next, what to refresh, and what to observe for a while. SEO software can make those calls easier, but only if the features actually hold up in day-to-day work.

  • My Analysis of the 7 Best Account Data Management Software
    by dmehta@gmail.com (Devyani Mehta) on January 21, 2026 at 6:00 am

    Most revenue teams aren’t losing deals because of bad outreach; they’re losing them because their data is a mess. In fact, a recent industry survey found that 37% of CRM users report direct revenue loss due to poor data quality.

  • 6 Best Sales Planning Software Platforms I Recommend
    by tbahirat@G2.com (Tanuja Bahirat) on January 20, 2026 at 11:12 am

    If you’re leading a sales or revenue team, you already know how quickly planning breaks down, territories drift out of balance, quotas stop matching capacity, and forecasts shift from confident to speculative the moment assumptions change. I’ve seen this pattern across high-growth teams and mature enterprises alike. The real issue isn’t effort, it’s the tools: static spreadsheets, siloed data, and disconnected planning cycles that make it impossible to adjust in real time.

Marketing Pointers

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)