Marketing, Business and Professional Development

G2's 2026 Report: How AI is Reshaping Mobile User Acquisitionby Priyal Dangi on January 19, 2026 at 6:30 am Mobile user acquisition has entered a contradictory phase. On paper, the stack looks more advanced than ever. AI-driven targeting, predictive LTV models, and automated optimization promise efficiency at scale. Yet for many growth teams, day-to-day reality tells a different story. Rising CPMs, weaker attribution signals, and fragmented user data have made it harder to prove profitability, not easier. Despite more intelligence in the system, decisions still feel reactive, budgets still leak into

Marketing Pointers

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTokby Despina Gavoyannis on January 19, 2026 at 11:10 am That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›Our Top 5 Blog Posts of 2025 (And What Made Them Work)by Louise Linehan on January 19, 2026 at 10:40 am And, naturally, we wanted to remind you of some

Is Your Business Scalable?

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

Charge More, Work Less! Thanks, “Branding!”

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers.