- A G2 Review Data Analysis: What EMEA Sales Tech Buyers Want in 2026by Kamaljeet Kalsi on December 19, 2025 at 3:28 pm
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique. Some move faster than others, some lean into self-serve research more, and some “one-shot” their shortlist — considering just one product versus a laundry list of options. Despite the uniqueness of every buying experience, notable trends emerge across geographies.
- Which Content Analytics Software Is Best for Your Goals?by wkazim@g2.com (Washija Kazim) on December 19, 2025 at 6:30 am
I don’t open content analytics software because I’m curious. I open it because someone needs an answer. Did this launch land? Which channel actually carried the distribution? Is the “top performer” doing real work for the business, or just picking up low-intent traffic?
- Why Integrity and Accuracy Are the New Mandates for Review Marketplaces in the Age of AIby marty@g2.com (Marty Duffy) on December 18, 2025 at 4:15 pm
Trust in online content is eroding at an unprecedented pace. As AI-generated content becomes more sophisticated and widespread, consumers are increasingly questioning what — and who — they can believe.
Marketing Pointers
- Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)by Despina Gavoyannis on December 15, 2025 at 2:33 pm
But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these aren’t just a “short…Read more ›
- Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)by Louise Linehan on December 12, 2025 at 10:37 am
Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than anything else, beating even…Read more ›
- I Ran an AI Misinformation Experiment. Every Marketer Should See the Resultsby Mateusz Makosiewicz on December 10, 2025 at 10:25 am
Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: