- Turning Search and AI Citation Rankings to Tangible Growth: How G2 is Driving Record Trafficby palmer@g2.com (Palmer Houchins) on January 8, 2026 at 3:00 pm
The way buyers research software has undergone a dramatic change. For decades, organic search has been the preferred starting point for software decision-making. However, today, we're witnessing a fundamental shift to an AI-first discovery and evaluation process. And at G2, we're not just watching this transformation; we're driving it.
- The 5 Best Account-Based Advertising Software I Trustby tbahirat@G2.com (Tanuja Bahirat) on January 8, 2026 at 6:45 am
Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don’t tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP.
- 5 Best Process Mining Software for 2026 I Evaluatedby sjayaraman@g2.com (Soundarya Jayaraman) on January 8, 2026 at 6:30 am
If you’ve ever mapped a process that looked airtight in a workshop, then watched it fall apart once it hit real ops, you’re not alone.
Marketing Pointers
- Top Trending Topics (January 2026)by Si Quan Ong on January 6, 2026 at 3:12 pm
They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: Here’s how to find keywords that are trending in your niche: Go to Keywords…Read more ›
- 100 Most Asked Questions on Google (January 2026)by Si Quan Ong on January 6, 2026 at 3:09 pm
These are the 100 most asked questions on Google, along with their monthly search volumes. Here’s how to find the most asked questions in your niche: Go to Keywords Explorer Enter a relevant keyword Go to the Matching terms report Toggle…Read more ›
- Top Google Searches (January 2026)by Si Quan Ong on January 6, 2026 at 2:57 pm
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: We removed all NSFW queries from this list. What you see above are the top…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: