- The 5 Zero Trust Platforms I Trust for Fast, Secure Accessby tbahirat@G2.com (Tanuja Bahirat) on October 31, 2025 at 7:09 pm
If there’s one thing working cross-functionally has taught me, it’s that secure access isn’t just a security priority; it’s a growth enabler. Slow logins and brittle VPNs kill momentum; over-permissive access invites incidents.
- I Evaluated G2's 5 Best Account-Based Orchestration Platformsby htewari@g2.com (Harshita Tewari) on October 31, 2025 at 2:15 pm
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
- Top 6 Marketing Calendar Tools for 2025 (Based on G2 Data)by tbahirat@G2.com (Tanuja Bahirat) on October 31, 2025 at 6:15 am
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines, duplicate tasks, and that dreaded “final_v2” file no one remembers approving. I’ve seen it too often. The question isn’t whether you need structure, it’s which platform can deliver it best.
Marketing Pointers
- AI Can’t Replace SEO Tools. But It Can Use Themby Si Quan Ong on October 30, 2025 at 2:50 pm
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›
- How to Earn LLM Citations to Build Traffic & Authorityby Mateusz Makosiewicz on October 30, 2025 at 2:30 pm
At first glance, it looks like only big brands get cited in AI answers. In the top 10 cited domains across all major LLMs, you’ll find sites like Wikipedia, Reddit, Mayoclinic, Quora, Healthline, and Amazon. But these brands aren’t cited…Read more ›
- AI Visibility Audit: How to Measure Your Brand’s Presence in AI Searchby Despina Gavoyannis on October 30, 2025 at 2:26 pm
It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: