- How ChatGPT Does Query Fan-Out (15 Million Queries Studied)by Louise Linehan on October 12, 2026 at 8:55 am
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only 14.4% of the 66.6…
- How to Measure AI Search Visibility When Attribution Falls Shortby Louise Linehan on October 6, 2026 at 4:00 pm
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…
- AI Search ROI Is Messy. Here’s How to Measure It Anywayby Louise Linehan on October 6, 2026 at 3:51 pm
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why bigger budgets are…
