Marketing, Business and Professional Development
- I Tried 8 Best AI Writing Generators to Assist Writersby smattoo@g2.com (Shreya Mattoo) on September 10, 2025 at 5:45 am
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis.
- I Reviewed 8 Best Applicant Tracking Systems for 2025by htewari@g2.com (Harshita Tewari) on September 9, 2025 at 7:33 am
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like marketing. You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees).
- My Honest Take on 7 Best Session Replay Softwareby tbahirat@G2.com (Tanuja Bahirat) on September 9, 2025 at 5:30 am
If you've ever stared at a high bounce rate and thought, what happened here? Same.
Marketing Pointers
- You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.by Louise Linehan on September 12, 2025 at 1:43 pm
Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search. But that doesn’t mean…Read more ›
- 100 Most Cited Domains in ChatGPTby Si Quan Ong on September 10, 2025 at 3:14 pm
These are the 100 most cited domains, along with their number of mentions. The top most cited domains in ChatGPT for the U.S. are Reddit, Wikipedia, Amazon, Forbes, and Business Insider. ChatGPT seems to prefer authoritative sites, especially well-known publications,…Read more ›
- SEO vs. GEO: 5 Key Differences Despite the Similaritiesby Mateusz Makosiewicz on September 10, 2025 at 3:04 pm
Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine results when people search for topics related…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: