- I Tried 8 Best AI Writing Generators to Assist Writersby smattoo@g2.com (Shreya Mattoo) on September 10, 2025 at 5:45 am
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis.
- I Reviewed 8 Best Applicant Tracking Systems for 2025by htewari@g2.com (Harshita Tewari) on September 9, 2025 at 7:33 am
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like marketing. You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees).
- My Honest Take on 7 Best Session Replay Softwareby tbahirat@G2.com (Tanuja Bahirat) on September 9, 2025 at 5:30 am
If you've ever stared at a high bounce rate and thought, what happened here? Same.
Marketing Pointers
- LLM Visibility: What It Is and How to Optimize for Itby Si Quan Ong on September 19, 2025 at 8:45 am
If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and…Read more ›
- The Complete AI Visibility Guide for SEOs, Marketers, and Site Ownersby Mateusz Makosiewicz on September 16, 2025 at 12:50 pm
AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to analyze Tesla’s…Read more ›
- 10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibilityby Despina Gavoyannis on September 15, 2025 at 3:30 pm
And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my favorite use cases and actionable workflows to turn…Read more ›
Is Your Business Scalable?
Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.
It Pays to Listen!
“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.
Charge More, Work Less! Thanks, “Branding!”
Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)
Links to Your Website Has Many Benefits
Did you know that joining a business directory increases the exposure of your website on the web, in ways beyond the immediate and obvious listing itself. Joining a directory provides “link-building” which has several benefits for a website and its search engine optimization (SEO) efforts, including: