Marketing, Business and Professional Development

Marketing Pointers

  • How to Monitor Your YouTube Video Mentions
    by Louise Linehan on November 20, 2025 at 9:51 am

    YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. YouTube…Read more ›

  • The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
    by Mateusz Makosiewicz on November 18, 2025 at 1:13 pm

    In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing…Read more ›

  • How to Compare Your AI Visibility Against Your Competitors
    by Despina Gavoyannis on November 13, 2025 at 2:08 pm

    This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more ›

Is Your Business Scalable?

Scalability is essential for business growth, efficiency, and long-term success. A scalable business model allows companies to meet increasing demands, optimize costs, adapt to changing market dynamics, and attract investment. By constantly evaluating and enhancing scalability, businesses can effectively navigate the ever-changing landscape and achieve sustainable growth.

It Pays to Listen!

 

“Listening” is the number one trait of master networkers. In the social media world “listening” means paying attention, having your antennas up, knowing when and how to respond to what’s going on around you. A good “listener” is better equipped to ride the waves of opportunity as well as avoid the pitfalls of misfortune. As listening skills increase, expect to see an increase in marketing efficiency and a decrease in outcome volatility.

Charge More, Work Less! Thanks, “Branding!”

Did you know that consumers will pay more for a popular brand than a no-name brand? Consumers will also buy a popular brand more often, whether they need it or not. Advertising is understandably required for immediate, direct-action sales, but another important benefit is the long-term branding of your service into the minds of consumers. (more…)