5 Effective Advertising Promotions Under $500

  • EDDM (Every Door Direct Mailing)
    • $180 per 1000 Addresses
    • $320 for Design and Processing
  • Google Ads (Formerly Google Adwords)
    • $200 for 150 – 200 Clicks
    • $275 for Setup
  • SEO (Search Engine Optimization)
    • $89 for Software (Yoast Premium)
    • $300 to Optimize 6 Pages
  • Facebook / Instagram Posts
    • $150 per 30,000 impressions
    • $300 to Create digital ad, set up Business Facebook Business Page target audience selection
  • Marketing Pulpit Radio Show
    • Studio Interview – Tell Your Story to Thousands
    • 3 Live Read ads by Hosts
    • Website Post, Facebook LIVE, Instagram Post
    • Copy of Show – MP3
    • $295

(Call 301-839-2836 or email gatewood@marketingpulpit.com and mention WOL to order any of the ad campaigns above. Order All 5 and Deduct $500 from the total.)

Do This Before 2020 – Business Housekeeping

Whether you are a procrastinator, horder or just understaffed. This time of year is a great time to take are of some business housekeeping.

Even though some of the items on the list have been on many of your short-term to-do lists, this is an optimum time of year to give them renewed focus.

Enter 2020 leaner and meaner, lighter and brighter

 

  • Check your domain / hosting
    1. Expiration date
    2. Admin / ownership
  • Update your website plugins
    1. Security
    2. Push button to update all at once
  • Check the SSL / Security to your website
  • Thank your customers and other important stakeholders, including prospects
    1. Holiday card
    2. Gift
    3. Discount
    4. Email
  • Review your social media accounts
    1. Delete unnecessary
    2. Return messages (LinkedIn)
    3. Post to accounts that are active and that you plan to keep
  • Review/Revamp your literature needs
    1. Business card
    2. Check the information to make sure it hasn’t changed or will be changing
  • Bring your accounting books up to date
    1. AR / AP
    2. Financial Statements
  • Capitalize on networking opportunities
    1. Holiday parties
    2. Client invites
  • Get rid of clutter
    1. Old equipment
    2. Computer files
  • Give Back
    1. Donate to a charity
    2. Volunteer services
    3. Reward exceptional staff, contractors, volunteers