Marketing Pointers

But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google…Read more ›

These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more ›